Our Swan Song
It has been a challenging, wonderful journey, but it is with a heavy and discerning heart that we have decided to close Bow & Sprig. We first and foremost want to thank every one of you for your support throughout this journey. Having you lift us up through our trials, tribulations, and a global pandemic made this experience one of the most rewarding of our lives. Unfortunately, after a holiday season that was more successful than we could have possibly imagined, it became clear that even with our traction, financially, it simply does not make sense to move forward.
Since the beginning, our goal was to produce high-quality products at an affordable price. Because of this, we cut our margins smaller than normal to cater to our target audience’s budget. We knew it was a risk but thought going directly to consumers would help with this disparity. What we did not factor in was the cost for customer acquisition. Between the overhead of marketing to create awareness and packaging and shipping, we realized that with this model, we would never really be able to generate a profit.
While this is a heartbreaking reality, we are not walking away with nothing. We are walking forward with more education than we could have ever gained in a classroom, and we are walking forward with a greater respect for ourselves and what we can achieve. When we started Bow & Sprig, we had zero experience in retail, manufacturing, packaging, or web design. Even so, we wanted to make our jewelry stand because we knew it would fill a huge gap in the market. So, with blind determination, we powered forward. It would have been fruitless, if it weren’t for our family, friends, and customers alike who believed in us and affirmed our product.
If we could share any wisdom from our experience, it would be to go for it. People want to see you succeed and help you get there. From the beginning, as green as we were, people took the time to listen to what we had to say, answer our questions, and encourage us when we felt like we had nothing left to give. Do not be afraid to take a chance. Do not be afraid to fail. We have done both and can say taking the chance was one of the greatest decisions we ever made, and the failure is not a failure – it is a stepping stone to our next venture. While financially we are not able to continue, we have built a brand we can be extremely proud of, and we produced products we sincerely love. So, with this in mind, please tell your friends and family about our closing sale, and get ahead of your Valentine’s Day, Mother’s Day, graduation, and birthday gifts.
On a personal note, I want to especially thank my family. My husband, Warren, and my two boys, Beau and Teddy, who have been my inspiration and my heart through this time. I also want to thank my parents and two older brothers who have been there for me from day one, giving me the confidence and support I needed. I love you all and am so blessed to have you in my life. Thank you so much.
Onward and forward, friends.